Internet Marketing For Business – What Is Online Marketing? | Online Marketing

What is Online marketing? Online marketing, also known as internet marketing is quite simply the promotion of products or services over the internet. When a business implements online marketing strategies it has a positive ramification on leads and revenue.Online marketing is comprised of a number of components which can be used separately or in conjunction with one another. Whether you have a global or a local market in mind, internet marketing will allow you to attract more visitors to your website and help convert them into qualified leads and increased sales.What is online marketing best implemented with?Social Media Marketing – A consistent and engaged use of Social media networks such as Facebook, LinkedIn, YouTube, Twitter and your company blog enables you to interact with a much wider audience than your current customer database. By building your brand and product awareness in this way there is the potential for your content to be shared virally and reach an unlimited number of potential customers.PPC – By using pay per click advertising you can finely tune the target customer market you want to attract.Lets say for example you only want your advert to be seen by people aged 25-35, who are engaged and live in San Diego: Facebook allows you to do that.However you can further define your market by selecting hobby or interests that are relevant. The best thing about Pay per Click is that you get exactly the results that you pay for.SEO – It makes no difference if you are looking at a local or global market, ensuring your website is well optimized for your keywords is extremely important if you want to ensure you are well placed in the search engine results. Good SEO in effect drives targeted traffic, customers who are actively searching for your product, directly to your website.List building / email marketing – With the use of opt in forms on your website or your current customer database, building a list of potential customers is an important long-term marketing strategies. Implementing a well thought out email marketing campaign is a fast way to generate leads and drive sales online.Implementing online marketing strategies for your business can be a quick and easy way to improve your companies online visibility and increase traffic to your website. Though it may seem a daunting process when you first start out, internet marketing help and courses can be found online.

Engaging the New Healthcare Customer

The healthcare industry business model has transformed in fundamental ways and is now driven by consumerization. Healthcare providers have started aligning organizational focus to the patient using digital transformation methodologies.Healthcare organizations are looking at new ways to leverage technology to improve costumer engagement and experience. Digital transformation not just contributes to greater health outcomes for patients but also benefits the bottom line of healthcare providers.The new healthcare customer is highly informed, engaged and involved. When a differentiated customer experience is provided to them it can lead to satisfied customers and this in turn results in creating more potential market share and revenue growth.The connection between revenue growth and customer satisfaction is becoming increasingly clear. Failing to live up to the expectations of the customer has an impact on the bottom line of the healthcare providers.Reputation, brand, revenue growth and market share are all at risk if the customer has a negative experience. In today’s digital world poor customer service and bad experiences can have a significant impact on the customer’s decision regarding where to obtain healthcare.Attracting and retaining new customers is no longer restricted to hotels, banks and retailers. Healthcare providers also need to focus on the ability to attract and retain customers. Customer expectations have evolved over the years and only those providers that cater to this change will succeed.Innovative Digital Transformation Initiatives Patient Management Initiative Define opportunities by enhancing patient access process, improving data integrity and reducing insurance denials. The data and observations need to be synthesized to form insights.Customer focus can help in uncovering themes that are usually not obvious. The journey map to define the capabilities required for customer focus can be identified with thoughtful exploration.Discover Needs of Customers Digital tools can be used to satisfy the desire of customers for engagement. Most organizations do not know which tools to use.Organizations need to clearly articulate goals by engaging with customers and observing their behaviour, challenges, needs and opportunities. A proper patient engagement strategy can help in determining the right tools that you need to use to transform customer experience.Solutions It is important to understand what improves clinical effectiveness, drives customer loyalty, health outcomes and improves patient engagement. Involve customers to co-design solutions and develop concepts that can be tested on real users. Define the key operating model changes that are necessary to support the organization in the future.Decide on InitiativesWhen market competition is considered, it is important to have a strategic plan that caters to patient engagement. This is essential for achieving performance related results. A roadmap is required for delivering services and products. This can also help in prioritizing customer needs and preferences.Enhance Customer Experience The ongoing benefits need to be monitored to enhance customer experience. The initiatives need oversight. If customer expectations are not met, technology can help pinpoint the issues. This can help get the initiatives back on track.Value and not volume is the guiding principle of the new healthcare system. The shifting focus has had a significant impact on how patients are cared and how healthcare providers are paid. This has led to increased patient choice with the focus on outcomes.The new digital technology has created an innovative patient and provider contact mechanism. This unconventional communication channel has enabled on demand access to personal health data and scheduling.Creating Value for a New Healthcare Customer When it comes to creating value for customers, healthcare providers need to extend their focus beyond quality of care and price. They need to focus on engagement, convenience and other intangible factors like culture. Multiple strategies need to be designed to guide the digital transformation initiatives that are necessary to meet the customer demands.Success in providing optimal patient experience is demonstrated through increased market share and enhanced brand value. The priority should be to engage with tomorrow’s patients. Customer engagement platforms create innovative ways to expand customer relationships.When patients are the primary focus of healthcare providers they are most likely to report, better experience compared to other providers. In order to provide better support to customers, healthcare organizations have undergone phenomenal reorganization and transformation that has helped establish processes that facilitate changes by keeping the customer at the center.Digital transformation should not be done without direction. Technology should not be used in haste to improve engagement. Customers want an experience that matches their expectations and preferences. It is important to define a vision and develop a strategy for digital transformation.

Best Way To Invest In Gold

If you have been thinking of investing in gold, congratulations. Why? It shows you think long-term. The truth is that gold has always been a ‘safe refuge’ for investors during times of economic uncertainty. As awesome as global stock markets have been performing lately, the old saying of ‘what comes up must come down’ definitely applies not just to the physical and natural worlds but also to the finance world. Stocks often go through boom and bust cycles. Inflation is always lurking in the background threatening to reduce the value of your hard-earned cash. Governments are not immune from devaluation. These are the key risks investing in gold protects against. You would do well to diversify your investment portfolio by investing in gold. With that said, there are so many ways to invest in gold and precious metals, for that matter, out there. How do you pick the ‘best’ way to invest in gold.The problem with defining ‘the best’Let’s face it, ‘the best’ is a very subjective and slippery term. Maybe this is why salesmen love using the phrase ‘the best.’ Hearing ‘the best’ makes you feel good but chances are you’re just letting your impressions and assumptions regarding the meaning of this overused and abused phrase get the best of you. The sad reality is that what is ‘best’ for your might turn out to be a disaster for someone else. And vice-versa. Moreover, you can’t base your investment decision on what is ‘best’ for a salesperson trying to get you to invest in a particular gold investment option. The good news is that there is a powerful way to define what is ‘the best’ when it comes to your gold investment options: focus on your needs. That’s right-by focusing on what your particular investment needs are, your risk profile, the amount of time and management you’re willing to put into your gold investments, and other factors, you can come up with the best range of options when it comes to owning gold. Keep your needs in mind when examining the different gold investment options listed below.Direct ownership: Physical goldThere is a certain psychological benefit to being able to physically handle the gold you are investing in. Unlike stocks which give you a legal share in a corporation, when you buy direct physical gold, you get to handle the gold. You get to touch it. You get to see it. There is a psychological benefit to this. You simply and directly feel you own something valuable. So far so good, right? Well, the downside with owning gold directly is that you have to worry about robbers. If you think your gold bullion is valuable to you, it is doubly more valuable to people who want to rip it away from you. You have to invest in a home safe or pay to have your gold stored somewhere. Also, you have to get the proper insurance for your gold bullion investment. When it comes time to sell, you would need to pay assay fees so the company (most people usually sell to a company that buys and sells gold when they liquidate) can be sure that you’re selling real pure gold bullion. Keep these details in mind. They definitely add to your cost. Also, there is a psychological price to having physical gold in your home-you can lose sleep due to the risk of crime.Direct ownership: Gold coinsThe great thing about owning gold coins is that you get to play two investments in one. First, you’re obviously investing in the gold market. At the very least, your gold coins will be worth the price of the gold they contain. Gold prices can change dramatically and you can definitely play the gold market by buying gold coins. The second market you’re investing in when you buy gold coins is the collectible coin market. Gold coins get their value from two sources: the amount of gold they contain and the premium collectors pay for the coins. This is a serious consideration. Why? When you buy your gold coins, you actually pay the base gold value and a premium for the coin. This can be a serious headache when you try to unload your gold coin collection. You might end up losing money if the price of gold remains stable or the same and the collector premium of your coins don’t go up.Gold ETFInvesting in gold exchange traded funds is the safest way to invest in gold bullion. Imagine getting into physical gold without having to worry about burglars or paying all sorts of fees for the storage and insurance of your gold holdings. Exchange traded funds work like mutual funds. They are traded based on net asset value (NAV). Gold ETFs only have one asset and one asset alone: a fixed amount of gold bullion. You basically buy the Gold ETF and play it like a stock investment: buy low and sell high. The advantage to this way of owning gold is that it is very liquid. You can easily buy to get in and sell to get out. The biggest advantage to ETFs is that they make investing in gold very easy. The downside is that you don’t get to physically handle your gold investments. Another downside is that the price of the ETF is tied to the price of gold solely.Gold mining stocksOne of the most interesting ways to play the gold market is to invest in gold mining stocks. You get rid of the headaches of physical and ETF gold investments by investing in gold mining stocks. Your stock might go up higher than the appreciation of gold prices. Why? Your stock might enjoy a ‘market premium.’ This is the extra value placed by the market for hot stocks. With gold mining stocks you essentially get the benefits of playing in the gold and stock markets. The downside, just like with playing the stock market in general, is picking the right company to invest in.Thanks to ETFs and a robust stock market, getting into gold investing is easier now than ever. Keep the investment options’ pros and cons firmly in mind when planning your gold investment moves.