Internet Marketing For Business – What Is Online Marketing? | Online Marketing

What is Online marketing? Online marketing, also known as internet marketing is quite simply the promotion of products or services over the internet. When a business implements online marketing strategies it has a positive ramification on leads and revenue.Online marketing is comprised of a number of components which can be used separately or in conjunction with one another. Whether you have a global or a local market in mind, internet marketing will allow you to attract more visitors to your website and help convert them into qualified leads and increased sales.What is online marketing best implemented with?Social Media Marketing – A consistent and engaged use of Social media networks such as Facebook, LinkedIn, YouTube, Twitter and your company blog enables you to interact with a much wider audience than your current customer database. By building your brand and product awareness in this way there is the potential for your content to be shared virally and reach an unlimited number of potential customers.PPC – By using pay per click advertising you can finely tune the target customer market you want to attract.Lets say for example you only want your advert to be seen by people aged 25-35, who are engaged and live in San Diego: Facebook allows you to do that.However you can further define your market by selecting hobby or interests that are relevant. The best thing about Pay per Click is that you get exactly the results that you pay for.SEO – It makes no difference if you are looking at a local or global market, ensuring your website is well optimized for your keywords is extremely important if you want to ensure you are well placed in the search engine results. Good SEO in effect drives targeted traffic, customers who are actively searching for your product, directly to your website.List building / email marketing – With the use of opt in forms on your website or your current customer database, building a list of potential customers is an important long-term marketing strategies. Implementing a well thought out email marketing campaign is a fast way to generate leads and drive sales online.Implementing online marketing strategies for your business can be a quick and easy way to improve your companies online visibility and increase traffic to your website. Though it may seem a daunting process when you first start out, internet marketing help and courses can be found online.

Dolls, Figurines and the Value of Role Play

What is it that girls’ dolls and boys’ figurines have in common? Admittedly they both have heads, arms and legs, and look vaguely but not entirely human. Girls’ dolls tend to be about a foot in height at least, whereas most boys’ figurines are around six inches tall. There doesn’t appear to be any particular reason for this height discrepancy apart from the physical requirements that girls’ dolls have, in that they tend to wee, whereas boys’ toys tend to carry guns, which can be made in miniature as they tend not to work, requiring the boy in question to supply the necessary sound effects and explosive consequences.The answer is that they both help children to develop their role playing experiences and opportunities, and as such, are a hugely valuable toy in developing children’s awareness of themselves as individuals and the makeup of the world around them. Children need to practice role play, and are doing so almost the whole time, whether you are aware of it or not. Their mimicry of you as an adult is a form of role play, their use of dolls or figurines to act out situations, conflicts, opportunities or groups is also a valuable role play exercise.It is often in opportunities such as these that children have the freedom to try out new ways of approaching situations, see things from the other person’s perspective and understand that the other person even has a perspective at all. Children, and adults, usually learn better by doing, rather than merely observing. Having said that, children are excellent observers. Once they observe a situation, whether in real life, on television or in a book, children take on board the ideas, the characters and the conflicts, and mull them over in their heads. They will quite happily dress up as their favorite characters and prance about with a colander on their head, a pair of shorts draped over their shoulders and a wooden spoon in their hand, bravely taking on the might of the linen bin monster who is lurking at the top of the stairs.But these games should not be dismissed as merely childish. To the child, everything is very much more real than we adults can appreciate, and children often learn valuable ideas in such situations as these – especially when they are playing in a group. Sets of figurines, in particular, lend themselves very well to group play, and if they are based on a particular television show or book, then all the better.It is when children play in a group at role play that people’s roles are discussed and defined, and the rules laid down. Whether this is as themselves as the characters, or with their dolls or figurines, they will have a firm understanding of their roles, and the rules, before the game begins. Teams are formed, strategies devised, conquests achieved and lessons learnt. They don’t realize it, of course, and the moment you congratulate them all on such a fine educational learning experience they’ll probably sell their dolls and figurines and take up macrame instead.

Travel and Leisure Industry Jobs

Man has an inquisitive nature. There is an inbuilt desire in him to discover new things. For centuries this quest has driven a lot of human endeavor and he has achieved a lot in his quest which has taken him to unexplored areas of earth, and even to the other planets. It has been a fascinating journey and the best parts are most probably still to come.So it would come to us as no surprise that the travel and leisure industry raked in more than a trillion U.S. dollars last year. Yes, this is a huge industry and encourages people to people contact. Hence this industry gives employment to a large number of people worldwide.The travel and leisure industry has a variety of job opportunities available. You can work as an entry level employee to senior management and groom your career in a number of fields like fitness, sports, spa, entertainment, recreation – activities and careers in tourism, travel, catering and hospitality.Travel and leisure sector is a sector where almost every competitor offers similar products and more or less similar rates. What sets them apart is the quality of the service and the customer support. Naturally human resource is greatly valued in this industry.So if you dream of a career in this well paying sector certain qualities are expected from you. For beginners, good communication skills are a must. A working knowledge of internet is also essential since travel and leisure products are one of the most traded products online. Then a general knowledge of the industry like fare knowledge of travel destinations, agents and hotels is also expected. Above all you must have a general interest in travelling yourself in order to enjoy your job.If you have the right skills then a plethora of job opportunities await you in this highly lucrative sector. You can work as a tour operator. They combine travel and tour components to create a holiday. Usually tour operators operate in certain niche locations. Now a large number of websites provide tour services online.If you are interested in airline travel industry then you can work as a pilot, member of the flight crew or ground staff. Since international travel is now becoming more and more common, this industry which is highly competitive provides good job opportunities.If you are interested in the leisure sector then also, various job opportunities await you. For e.g. if you are skilled at yoga you can become a yoga instructor. You can also try your skills at event management.Of late travel and leisure industry is facing an unprecedented challenge which has seen a reduction in the growth rate of this industry. In the wake of September 11 terrorist attack in the U.S. there was a wide spread panic. Then there was a SARS threat which further weakened this sector. Now the world is suffering from another epidemic, swine flu which has made people stay at homes instead of enjoying their vacation at some tourist spot.

Best Way To Invest In Gold

If you have been thinking of investing in gold, congratulations. Why? It shows you think long-term. The truth is that gold has always been a ‘safe refuge’ for investors during times of economic uncertainty. As awesome as global stock markets have been performing lately, the old saying of ‘what comes up must come down’ definitely applies not just to the physical and natural worlds but also to the finance world. Stocks often go through boom and bust cycles. Inflation is always lurking in the background threatening to reduce the value of your hard-earned cash. Governments are not immune from devaluation. These are the key risks investing in gold protects against. You would do well to diversify your investment portfolio by investing in gold. With that said, there are so many ways to invest in gold and precious metals, for that matter, out there. How do you pick the ‘best’ way to invest in gold.The problem with defining ‘the best’Let’s face it, ‘the best’ is a very subjective and slippery term. Maybe this is why salesmen love using the phrase ‘the best.’ Hearing ‘the best’ makes you feel good but chances are you’re just letting your impressions and assumptions regarding the meaning of this overused and abused phrase get the best of you. The sad reality is that what is ‘best’ for your might turn out to be a disaster for someone else. And vice-versa. Moreover, you can’t base your investment decision on what is ‘best’ for a salesperson trying to get you to invest in a particular gold investment option. The good news is that there is a powerful way to define what is ‘the best’ when it comes to your gold investment options: focus on your needs. That’s right-by focusing on what your particular investment needs are, your risk profile, the amount of time and management you’re willing to put into your gold investments, and other factors, you can come up with the best range of options when it comes to owning gold. Keep your needs in mind when examining the different gold investment options listed below.Direct ownership: Physical goldThere is a certain psychological benefit to being able to physically handle the gold you are investing in. Unlike stocks which give you a legal share in a corporation, when you buy direct physical gold, you get to handle the gold. You get to touch it. You get to see it. There is a psychological benefit to this. You simply and directly feel you own something valuable. So far so good, right? Well, the downside with owning gold directly is that you have to worry about robbers. If you think your gold bullion is valuable to you, it is doubly more valuable to people who want to rip it away from you. You have to invest in a home safe or pay to have your gold stored somewhere. Also, you have to get the proper insurance for your gold bullion investment. When it comes time to sell, you would need to pay assay fees so the company (most people usually sell to a company that buys and sells gold when they liquidate) can be sure that you’re selling real pure gold bullion. Keep these details in mind. They definitely add to your cost. Also, there is a psychological price to having physical gold in your home-you can lose sleep due to the risk of crime.Direct ownership: Gold coinsThe great thing about owning gold coins is that you get to play two investments in one. First, you’re obviously investing in the gold market. At the very least, your gold coins will be worth the price of the gold they contain. Gold prices can change dramatically and you can definitely play the gold market by buying gold coins. The second market you’re investing in when you buy gold coins is the collectible coin market. Gold coins get their value from two sources: the amount of gold they contain and the premium collectors pay for the coins. This is a serious consideration. Why? When you buy your gold coins, you actually pay the base gold value and a premium for the coin. This can be a serious headache when you try to unload your gold coin collection. You might end up losing money if the price of gold remains stable or the same and the collector premium of your coins don’t go up.Gold ETFInvesting in gold exchange traded funds is the safest way to invest in gold bullion. Imagine getting into physical gold without having to worry about burglars or paying all sorts of fees for the storage and insurance of your gold holdings. Exchange traded funds work like mutual funds. They are traded based on net asset value (NAV). Gold ETFs only have one asset and one asset alone: a fixed amount of gold bullion. You basically buy the Gold ETF and play it like a stock investment: buy low and sell high. The advantage to this way of owning gold is that it is very liquid. You can easily buy to get in and sell to get out. The biggest advantage to ETFs is that they make investing in gold very easy. The downside is that you don’t get to physically handle your gold investments. Another downside is that the price of the ETF is tied to the price of gold solely.Gold mining stocksOne of the most interesting ways to play the gold market is to invest in gold mining stocks. You get rid of the headaches of physical and ETF gold investments by investing in gold mining stocks. Your stock might go up higher than the appreciation of gold prices. Why? Your stock might enjoy a ‘market premium.’ This is the extra value placed by the market for hot stocks. With gold mining stocks you essentially get the benefits of playing in the gold and stock markets. The downside, just like with playing the stock market in general, is picking the right company to invest in.Thanks to ETFs and a robust stock market, getting into gold investing is easier now than ever. Keep the investment options’ pros and cons firmly in mind when planning your gold investment moves.