Internet Marketing For Business – What Is Online Marketing? | Online Marketing

What is Online marketing? Online marketing, also known as internet marketing is quite simply the promotion of products or services over the internet. When a business implements online marketing strategies it has a positive ramification on leads and revenue.Online marketing is comprised of a number of components which can be used separately or in conjunction with one another. Whether you have a global or a local market in mind, internet marketing will allow you to attract more visitors to your website and help convert them into qualified leads and increased sales.What is online marketing best implemented with?Social Media Marketing – A consistent and engaged use of Social media networks such as Facebook, LinkedIn, YouTube, Twitter and your company blog enables you to interact with a much wider audience than your current customer database. By building your brand and product awareness in this way there is the potential for your content to be shared virally and reach an unlimited number of potential customers.PPC – By using pay per click advertising you can finely tune the target customer market you want to attract.Lets say for example you only want your advert to be seen by people aged 25-35, who are engaged and live in San Diego: Facebook allows you to do that.However you can further define your market by selecting hobby or interests that are relevant. The best thing about Pay per Click is that you get exactly the results that you pay for.SEO – It makes no difference if you are looking at a local or global market, ensuring your website is well optimized for your keywords is extremely important if you want to ensure you are well placed in the search engine results. Good SEO in effect drives targeted traffic, customers who are actively searching for your product, directly to your website.List building / email marketing – With the use of opt in forms on your website or your current customer database, building a list of potential customers is an important long-term marketing strategies. Implementing a well thought out email marketing campaign is a fast way to generate leads and drive sales online.Implementing online marketing strategies for your business can be a quick and easy way to improve your companies online visibility and increase traffic to your website. Though it may seem a daunting process when you first start out, internet marketing help and courses can be found online.

The Facts on Australia’s Live Sheep Export Industry

The live sheep export industry is an important industry to Australia, providing a vital market for sheep producers to sell their livestock to and underpinning the domestic sheep farming industry.The majority of sheep are exported from the port of Fremantle in Western Australia, with almost three quarters of Australian sheep exported from this port in 2009. Over 50% of sheep from the sheep production industry in Western Australia are exported live overseas, making the industry especially important to the Western Australian economy. Other ports that export live sheep include Portland and Port Adelaide.Australian sheep are exported to countries across the Middle East, primarily Kuwait, Saudi Arabia, Oman, Bahrain, Jordan, Qatar and the UAE. In 2009 over 3.5 million sheep were exported to these countries, with Kuwait taking 950,000 head and and Bahrain taking 747,000 head of sheep respectively. The number of sheep exported in 2009 represented a drop of 15% on the previous year, with demand for the live export of sheep far outstripping supply in the Australian sheep production industry last year. This has resulted in calls for the sheep farming industry to rebuild sheep flocks in the coming years.In 2009 the live export of sheep contributed A$323 million to the Australian economy.Australia also has a live cattle export industry and a live goat export industry, primarily exporting to countries throughout South East Asia. Indonesia is the primary market for the live cattle export industry, and Malaysia is the primary market for the live goat export industry. The live cattle export industry contributed A$662 million to the Australian economy in 2009, and the live goat export industry contributed A$11.5 million.Australia is also involved in the meat export industry, exporting chilled and frozen beef, sheep and goat meat products to countries across the world in addition to exporting livestock. This is because there is demand for red meat products as well as livestock from overseas countries, and Meat and Livestock Australia invests in promoting all of these products to consumers overseas.This is why arguments that Australia could cease supplying live sheep exports and replace them with sheep meat exports are not realistic. The two trades are complementary, and it is not as simple as replacing one trade with the other as they serve the needs of different consumers in Middle Eastern markets.Meat and Livestock Australia and LiveCorp invest heavily in improving the welfare of sheep, cattle and goats throughout the livestock export industry.This investment involves programs to improve the welfare of live sheep exports once they arrive in the Middle East. This includes employing a team of animal welfare experts that work with local veterinarians, stockmen, truck drivers, feedlot operators and port staff to improve how Australian sheep are cared for in the region.This team provides training courses to local workers, upgrades facilities and installs new equipment and infrastructure to improve the care of Australian sheep overseas.Highlights of this work in 2009 included the development of a sheep trolley, which assists local workers in the Middle East to move sheep humanely and efficiently. The trolleys have been distributed to each major importing country in the region and allow sheep to be comfortably wheeled from feedlots to processing facilities.It also included the installation of new port discharge facilities in Kuwait, which have ensured sheep are able to be unloaded in Shuwaikh Port safely and securely.This work has made a significant difference to the welfare of live sheep exports from Australia, and the live sheep export industry is committed to continuing to improve animal welfare in the countries we export to.